I would like to personally welcome you to Sony Cierge, Sony's by-invitation only exclusive VIP program.

As Chairman and Group CEO of Sony Corporation, I've had first-hand experience with the kind of enthusiasm people have for our products. In fact, the idea for this unique program started shortly after I joined Sony.

Once the congratulations from friends and colleagues turned into requests for new products, or advice on how to equip their homes with the latest state-of-the-art audiovisual equipment, I realized there was a special customer out there.

With the help of a wonderful team of private shoppers, I was able to provide those customers with exceptional, personalized service. They are now available to fulfill your needs.

On behalf of Sony and Sony Cierge, I would like to welcome you to this extraordinary program. You will find more information about Sony Cierge within this invitation. I hope you will call your cierge soon to introduce yourself and take advantage of this one-of-a-kind service.

Sincerely,

Howard Stringer
Chairman, Chief Executive Officer and President
Sony Corporation